Crafting The Perfect Shirt For An Event
Tuesday, April 17, 2018
Standing out against the competition is important for new business acquisition. What better way to distinguish a company than using custom shirts. Creating and designing a custom shirt for an event does take some planning. Steps vary from deciding the purpose of the shirt to deciding on what design and style to choose. Not taking time to plan out a shirt can result in a final product that isn’t appealing and is cost-ineffective. When creating a shirt for an event, here are some tips to consider:
Purpose of the Shirt
Deciding on the purpose of the shirt is the first crucial step to take before even thinking about making artwork for it. The shirt given to people will become a walking billboard for any company and people should easily be able to locate the purpose of it. Below are some questions that are important to consider so people remember the shirt and are proud to wear it.
- Would you wear the shirt again?
- When will the shirts be given out?
- Where is the event taking place?
- What is the shirt meant to represent?
- Who is attending the event?
Don’t think of the shirt as some free hand out, think of it as a memory that people are taking home with them that will be constantly reminding them of the business and the event.
Designing the Shirt
When designing the graphic that will eventually be put on the shirt, it’s important to start with the color of the canvas aka the shirt itself. The color of the shirt is important to know so the design isn’t lost in the color. The design should be complemented by the color of the shirt.
The shirt will be worn by actual people so it should not only look good but it should also be able to display important elements. Graphics should be made large and clear so they can be seen on smaller sizes clearly. Having designs wrapped around sleeves or the body of the shirt may be a clever idea, however, it could make the design hard to see and confuse people.
There are a few general ground rules for creating apparel artwork. These suggestions may not need to be followed, but ignoring them could result in the print not coming out correctly. Starting out, it’s important to use Pantone colors (Cyan, Magenta, Yellow, and Black ink) as these are the colors used to print on apparel. Although it doesn’t need to be done, it’s helpful when using vectors so designs don’t become blurred and pixelated.
There are different methods of printing shirts, so it’s important to research the company and their printing techniques. At Caribbean Embroidery, our most popular methods are screen printing, digital printing, and embroidery. We make sure the product is everything it was imagined to be and that everyone at the event is blown away. For a free quote and amazing deals we offer, feel free to call one of our printing experts at (786) 865-9097.